We would like to say a massive thank you to our numerous colleagues and clients: the brilliant hive mind of the Equal Experts network - who's wisdom and experiences has made this book possible.

These are the lead authors of this playbook:

Simon Case - Data Studio Lead at Equal Experts

Claudio Diniz

Lewis Crawford

Scott Cutts

Paul Brabban

We would also like to call out some specific colleagues who have contributed - Adam Fletcher, Ade Oduyoye, Austin Poulton, Caitlin Smith, Darren Buse, Dave Hewett, Isabell Britsch, Simon Bostock and Tiago Agostinho.

version 0.9 beta - 04/2021

We have open sourced this playbook under a Creative Commons licence.

Illustrations based on macrovector at